I'm Afjal — a Strategic Product Designer and Founder based in Dubai, UAE. I specialize in architecting AI-driven SaaS solutions from 0 to 1, transforming complex business logic into high-conversion user experiences for B2B and B2C platforms.
Currently at Danway EME leading the digitization of workforce management for a multi-million dollar industrial firm — transitioning 3,000+ field employees from paper-based tracking to a real-time analytics suite.
I also co-founded Rasoi Pay, scaling a production-ready QR-ordering SaaS from concept to live — boosting average order value by 22% and achieving <50ms menu load times. Expert in Agentic AI, scalable design systems, and full-stack UX/UI methodologies.
In my downtime, I explore new destinations, shoot film, and push pixels on side projects.
